Because you want to be found on the web by
potential customers. It's that simple.
Optimizing a website allows the search engine
bots (spiders) to read the webpage content via
the HTML and assign a
relevancy ranking score to each webpage that was
spidered and to the overall theme of the
website. This "score" will determine whether your
website ranks high, low or not at all in the
search listings. A search engine optimizer's
role as it relates to your organizations
marketing department is to understand the latest Google, Yahoo and
MSN algorithm changes, uncover website search
spider design roadblocks and then make onpage and HTML
changes in order to make the webpage's more
search engine friendly.
Our
search engine optimization (SEO) and internet
marketing services have been refined
over the past ten years. It's not an exact
science and some people refer to is as part
intuition and part science. The seo tactics we use is just based on
our experience that will improve your site's ranking
placement in the major search engines such as
Google, Yahoo, and MSN.
Some
Key Search Marketing Considerations
It
can be cost effective
Looking at it from an ROI perspective, search
engine optimization and marketing can
cost effective against other online and offline marketing
tactics in
regards to generating qualified web visits, leads & sales.
Research and analysis
We do a competitive SEO analysis to understand your
business goals, learn what your competition is
doing and the industry you are targeting.
Keyword Research
Keyword research is the most important element
and is needed to uncover what words
are used most often by your prospective
customers - using the wrong keywords will get
you the number position but it will get you zero
customers.
Website html structure
Sometimes the HTML needs to be slightly changed
to make your site more appealing to search
engine spiders without affecting the look and
feel of your website.
Monitor, review and Monitor Again
Your site’s keyword ranking performance is
tracked and you are
provided with options for improvement in order
to keep up with the constant search engine algorithm
changes.
What we charge:
Our prices are generally well below what other
agencies charge and our programs are affordable
for small, medium and large businesses.
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