Having a website without doing any SEO to it is like swimming in the Gulf without a lifeguard watching over you. Your website is going to drown amongst all of the other websites trying to stay afloat.

Basically, if your website is not search engine optimized (mobile website seo too) in order to take advantage of the latest Google and Yahoo/Bing algorithms (determines which website will rank #1 versus ranking #157), your marketing efforts will be at disadvantage. Our SEO goal is simple: Search engine optimize your website to take advantage of 14 years of organic search engine knowledge so that your business website ranks higher and produces relevant and targeted leads and sales.

Ranking higher up in the organic SERPS is one part of the marketing business plan equation and also needs to fold into other online customer acquisition strategies such as press release marketing, online video outreach, mobile, Facebook, Twitter, Four Square, Groupon and other tactics to capture prospects before your competitors do.  Get more information.  

Website SEO Audit Review and Analysis

If your website hasn't been search engine optimized or updated in the last six months or so using the latest SEO best practice tactics, you are not taking advantage in trying everything you can do to rank higher in the organic search rankings than your competitors are.

One part of the SEO engagement is to perform a simple SEO review and analysis of your website and make some recommendations to improve your ranking placement for the keyword phrases that have the highest probability of converting to a lead and a sale.

Some websites have been designed to unintentionally prevent the search spiders to deep-read all of your website pages.  We call it a "walled-garden."  Our analysis will uncover these walled gardens, review the onpage content for keyword themes, anchor text, meta tags, image optimization and more. 

Our final search engine optimization document will have all of our SEO recommendations and it's estimated it will take about one hour to install in your website by your webmaster. After that, it generally takes about 2-3 months to see some meaningful positive keyword ranking changes in Google and sometimes these changes can be seen much sooner in Yahoo/Bing.

The best online return on your marketing investment is  search optimizing your website content using some basic and fundamental SEO techniques that will work for you in the ongoing months and year. – Contact us today to learn more.

Keyword Research for Better Search Ranking Placement

Picking the correct keyword phrases is the most important and fundamental step in any Search Engine Optimization campaign.  With your input and adding in our own extensive keyword research, the finalized list of keywords will be targeted around your market segment based upon the products and/or services you sell. 

For example, if you are the local Ft. Myers Goodyear tire store selling and installing new tires, on the surface, the keyword phrase, "new tires for sale" would seem like a natural choice to use for a search marketing campaign.  But it's too general and doesn't help in attracting local search prospects.  So a better phrase would be, "Goodyear Fort Myers new tires store." This phrase will generate more relevant visitors to your website and clearly targets the market segment audience that is looking for new tires that are on sale in the Fort Myers area.

Website Analytics and Conversion Rate Optimization Funneling

It's all in the "Click Paths."  We use Google Analytics, Web Trends, Nielson Net Ratings and other web analytical tools to better understand where your visitors came from and what they do in your website once they visit. 

Each month we will provide you with an analysis on what keywords generated the most traffic, what the visitor did in your site (did they "bounce" and leave after landing only on one page?), what pages did they view and did they fill out your lead generation form. Over time, the analytic reports will help us learn what keywords are generating the best onsite conversions and provide us with better online intelligence to make future SEO campaign revisions.  While generating a high number of clicks may seem important goal on the surface, generating a high number of leads is our primary goal and probably yours too.

Contact us today to find out how our search engine optimization services and consulting can help increase your website visitor count and online conversions. Find out more today.

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