Google +1 for Ft Myers, Punta Gorda, Naples, Cape Coral, Port Charlotte Businesses by Synergy Marketing.

What Ft Myers Area Businesses Should Know About Google +1

Does it affect organic listings and your PPC ads?

Overview of Google +1

Google launched in the summer of 2011 the +1 button for organic, pay-per-click advertisements and for websites. By clicking the +1 button, it allows internet users to recommend PPC ads, organic listings and websites. Google's +1 is in response to the Facebook "Like." When internet users are signed into their Google account, they can make +1 recommendations and also see what their circle of friends have +1'd too.

Impact on PPC and Organic Search Rankings for Businesses

+1 does not affect the PPC ads Quality Score
+1 may increase the ad's Click-Through-Rate (CTR) which may have a positive
affect on the ads Quality Score
Google says that +1 will be one of many other search signals that is used to calculate organic search listings
Business Fans using the +1 button passes along their recommendations about your business to their circle of friends (trusted friends.)
Overtime, Google may display the number of +1's that a PPC ad and/or website
has received. Searchers may begin to click ads/websites with the most +1's

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